Brand Expansion & Market Communications
品牌出海与市场传播
2026中餐新全球化大会 Global Chinese Cuisine Summit 在美国纽约洛克菲勒中心彩虹厅 Rockefeller Center 成功举办
NEW YORK — The 2026 Global Chinese Cuisine Summit concluded at Rockefeller Center’s Rainbow Room on September 8, marking the transition of the $390 billion overseas Chinese food market into a highly corporate, supply-chain-driven "4.0 era."
Guided by the World Federation of Chinese Catering Industry and co-organized by WheaTech, the two-day event drew culinary icons like Da Dong founder Dong Zhenxiang and financiers including Steven C. Rockefeller III. The summit debuted the Report on the Development of Chinese Cuisine in North America (2026) and showcased automated, localized menu innovations like roast duck burgers. Following stops in Tokyo and Singapore, the New York summit firmly positions North America as the primary expansion frontier for domestic Chinese brands seeking global scale.
Xi'an Bubble Tea Giant Secures Major Footprint in New York with Aggressive Five-Store Expansion
来自西安的新中式鲜奶茶品牌茶话弄 ChaHalo 已成功在北美站稳脚跟，在曼哈顿、皇后区和布鲁克林迅速开出五家高客流门店。
NEW YORK — Xi'an-based fresh milk tea brand ChaHalo (茶话弄) has solidified its North American footprint, scaling to five high-traffic New York locations across Manhattan, Queens, and Brooklyn. Combining Tang Dynasty-inspired aesthetics with a premium menu of fresh milk and floral-forward tea leaves, the brand's initial openings generated daily revenues exceeding $8,300 per store. Following expansions into Flushing and Long Island City, ChaHalo's late-2026 Brooklyn launch cements its position as a leading corporate player in the globalizing Chinese beverage market. 该品牌将唐风新中式美学与高品质鲜奶、原叶花香茶底相结合，其东村和唐人街首批门店单店日营业额即突破 8,300美元。继进驻法拉盛和长岛市后，茶话弄于2026年下半年落子布鲁克林，进一步巩固了其作为中餐茶饮出海潮中核心企业品牌的领跑地位。